As the excitement of Black Friday approaches, institutions in the international education sector should be getting ready for one of the biggest sales opportunities of the year. But how can you ensure your deals stand out? Here's how to optimise your website to capture the attention of your global audience this Black Friday.

Optimise for keywords

Intelligent keyword incorporation is essential. Ensure relevant keywords are woven throughout your meta descriptions and on-page content. However, it’s important to note that keyword stuffing is a thing of the past. Modern search engines favour context and a good user experience, so integrate keywords seamlessly into high-quality, informative Black Friday blog posts, course descriptions and deal announcements.

Collaborate with third-parties

Quality backlinks from reputable education sites can significantly boost your domain authority. Consider partnering with third-party platforms, such as Schools & Agents, to create valuable content that links back to your website. A strategic partnership for Black Friday might involve sponsored content on these platforms or mutual backlinking, which not only expands your reach but also enhances your site's authority in the eyes of search engines. By aligning with partners, you can leverage their wide audience, credibility, and SEO expertise to boost your own.

Localise your landing pages

Tailor your website for various countries by creating localised landing pages. These pages should include region-specific Black Friday offers and details on international education programmes, making use of relevant learning trends and keywords. Localised content increases relevance, improves user engagement, and signals search engines to rank your pages higher for local searches.

This Black Friday, ensure your business is not only seen but also sought after by clients worldwide. Remember these key steps, and don’t hesitate to reach out to Schools & Agents today to help you set the stage for year-round success.

Written by Stephanie Clark